Why is email marketing better than social media marketing?

In 2020, the world is obsessed with social media marketing. Almost every business that wants to grow online is using social media marketing. However, there are few businesses that use email marketing. It doesn’t mean that Email Marketing is Dead. But it means that few businesses use Email Marketing for their business compared to Social Media Marketing.

According to our opinion, Every marketing is unique and best in their own way. However, all marketing has a slight edge over each other.

Today, we are going to discuss how email marketing is better than Social Media Marketing. This post may lead you to start Email marketing for your business.

Here is a list of reasons why Email Marketing is better than Social Media Marketing.

Email marketing better than social media marketing

  • 1. It’s more Personal & Effective:

Having a follower in social media doesn’t guarantee a customer. Your page may get lost in thousands of pages that he has followed. While, in the case of Email, if he has subscribed to your email or newsletter then he is most likely to check it as well.

Your social media post may never appear in his news feed however, with Email marketing he will get your “Gmail,” and the chances of you selling the product are much more.

  • 2. You can contact them directly:

Imagine building a social media account and making it successful with a huge amount of hard work and then one day that accounts get deleted by the platform for a silly reason. Imagine the whole social media platform gets banned in your country or gets deleted. What will you do then? You have lost all of your customers and you aren’t even responsible for it.

That’s why burning series app Email Marketing is effective here. You have their personal email addresses and you can approach them anytime. You also don’t have to compete to appear in their news feed; they are automatically going to see your emails in their inbox.

  • 3. No Algorithm:

As we have said multiple times in this post, that in social media you have to compete with thousands of pages to appear in your custom news feed. A post will appear in his feed but maybe ten posts may not appear in their feed. Your only hope will be if they visit your page, which is most unlikely to happen.

While in the case of Email, there is no algorithm. You are always going to appear in their inbox, You don’t have to compete with thousands of competitors just to appear in their inbox.

  • 4. ROI:

You can’t compete with the ROI of email marketing. It offers an amazingly high return on investment for any business. The ROI of email marketing is “a lot” higher than social media and paid search.


These are some of the reasons why email marketing is better than social media marketing. But you should understand that a smart marketer never compares two markets. They build their audience in all of them to get the maximum benefit for their business. You may find many businesses that get a list of emails for their email marketing with the help of social media marketing campaigns.